Learn how to increase website traffic. What I learned from blogging 100 posts
I can’t believe I’ve written 100 blog posts. It’s been an incredible blogging journey! Thank you to everyone who has followed me from day one, I couldn’t ask for a better audience. In this post, I’m going to go over how to increase website traffic, what I learned from blogging and the big blogging mistakes I fell into.
Blogging has been a wonderful outlet for me to get my thoughts out, share my knowledge and connect with other people. Surprisingly, this is my second attempt at blogging. My first attempt was in 2012 when I was doing online amazon cosmetic sales. I was buying off the shelf wholesale cosmetics and selling them on Amazon, that was when my love for Amazon really took off. I realized that even though my online Amazon business was strong it was still weak and unstable due to changes in supply and the fact we had only one staple cosmetic that sold. So I decided to start a blog to help promote the other less popular items.
I learned a lot, especially about SEO and putting a blog together. It was great. But when my business fell due to issues with getting cosmetic supplies, so did my blog. At the time, I didn’t see how blogging on its own could reap benefits.
I was SO wrong. Today, there are blogs that have started in 2012 that are KILLING it with ad revenue, affiliate sales and product sales. If I had stuck with it, I would be blogging full time by now.
But you know what they say, “The best time to plant a tree was yesterday, the second best time is today.” So in 2017, I tried again and started Adulting 101. This time I was going to cover a ton of different topics like work, lifestyle, parenting, relationships and just overall life.
This post makes my 100th entry and I can’t believe how much I’ve learned from blogging this go around. I’ve learned a lot, including how to increase website traffic. I’ve made so many blogging mistakes in the past but now, after 100 posts, I think I have all the kinks out.
Here is what I learned were my biggest blogging mistakes
1 . Not taking SEO more seriously
You can look all over the blogosphere and see a lot of talk about SEO. I couldn’t quite wrap my head around it. And to be honest, it’s still an area of weakness for me. The problem was that since 2017 I was half-assing it by throwing random keywords in, thinking I knew which keywords worked, without really researching it. This made it hard for people to find me on Google, Bing, and Yahoo.
What I learned from blogging was that I really needed to be thinking about what keywords fit the article, research them, and create little blurbs so when the link showed up in the search, people knew what the article was about. I also needed to optimize the website for easy usage.
Apparently SEO is a big deal with lots of other blogs devoted on how to get the most out of their traffic through search engines and organic traffic. It took 100 blog posts to figure that out.
2 . Not switching to a separate webhost sooner.
For me this was out of ignorance and laziness. Some of you might not know, but the biggest name in blogging is WordPress. I didn’t know that there was a difference between WordPress.org and WordPress.com, so I signed up with WordPress.com. I thought it would be easier to use WordPress’s blogging technology (.org) and their server (.com) together.
I could not for the life of me get the blog off the ground. The issue was that the server (.com) was too slow. They were redirecting my traffic, making the load time take too long, and giving, just overall, a bad user experience. I thought that their IT would fix it, but instead what they did was take lesser trafficked websites like mine and throttle them so they were slower. This allowed them to make bandwidth room for the bigger and heavier trafficked websites.
Web hosting, I learned, was a fickle business like that.
Self hosting with a different company, who’s sole purpose is to offer your website speed and bandwidth, is the better option. It helps provide a speedier page load time which in turn results in a better user experience. If you check out my other pages, you’ll notice that the load time for mobile and desktop devices are almost instantaneous.
3 . Being inconsistent
Out of all my blogging mistakes, this was the biggest one from the start. I still struggle with motivation and can sometimes get writers block. My worst mistake blogging was taking 6 months off at the end of 2018. The truth is that my readers wanted to keep reading and when I wasn’t writing, it resulted in losing the very followers I worked so hard to attract and keep.
Had I kept up with my blog, even if it meant slowing down for a bit, I would have been better off in the long term.
On the other hand, I’m not a quitter. I haven’t quit. I have to give myself some credit that being inconsistent and taking breaks is way better than quitting all together.
4 . Thinking I had to do everything myself
I’m really not technical. I could write thousands of articles on my own but putting together a website, changing hosts, inserting tags/codes and optimizing speed are just out of my realm of knowledge.
I could literally spend hours watching YouTube trying to learn how to migrate my site from one host to another and end up completely failing and crashing my site.
Trust me, I’ve crashed my site trying to alter code.
What I needed to learn was that I didn’t have to do things outside of my experience. There are actually tons of people who can do the technical side for me, and for cheap. I always thought that using an IT guy would cost me hundreds of dollars, which seemed too expensive. Turns out that on Fiverr or Upworks there are tons of people in other parts of the world who are capable of doing the IT work for me, remotely, and for minimal cost! All I had to do was contract with them on those platforms and read their reviews to make sure I wasn’t getting scammed.
What I learned from 100 blog posts was that I didn’t have to be a one woman show.
5 . Not thinking about the user experience
This is mainly how I learned to increase my website traffic. In addition to being with the wrong webserver host, I had a bunch of junk on my page that slowed it down. I had a web applications that I definitely didn’t need and I had photos that were too large. (Rookies make these kinds of blogging mistakes).
What I didn’t realize was that a website can only handle so much code. Everything you add to a page like traffic analytics, social buttons for sharing, even those pretty website templates, those things will weigh down a page and make it super slow.
I also didn’t realize that, for the average person, waiting more than 2 seconds for a page to load or to move from page to page, is TOO long and creates frustration. Those people are just going to bounce off the website faster than you can blink an eye.
What I learned from blogging was that the user experience was everything and that I had to get rid of all the junk and unnecessary aspects of Adulting 101 including the ads I was running. This blogging mistake was easily overlooked. Was it really worth it to run ads when I was making $.10 a month? Nope.
It’s still a little early for me to see a website traffic increase, I’ve definitely noticed a difference in traffic quality. Visitors are enjoying my content more and staying on the page for longer, they’re also subscribing and visiting other pages. It makes me so happy to finally see the results I wanted. All these things were things I needed to do from day 1, but better late than never. Despite all my blogging mistakes I’ve been able to keep growing and learning.
It’s been an amazing journey, writing 100 blog posts, but I really can’t wait to write 100 more blog posts or even 1000 more if I can be so lucky.
Check Out My Other Posts!
Why I Started Blogging